The first commercial for Facebook Home. I don’t get it. Maybe its because I work in advertising, but I just don’t get what they are trying to show/tell average consumers.
Where this commercial fails:
- No explanation of what Facebook Home is.
- No explanation of what Facebook Home does.
- No explanation that the guy is viewing his friend’s photos on his phone’s lock screen.
- Heavy dark music when showing a solution that is supposed make your life happy, better, easier.
- How does Facebook Home make my daily life better?
- How do I get Facebook Home?
- It does none of the above in the 60 second run time.
Twitter’s Photo Project Better Be Good
Twitter just recently came out saying that it is working on Photo Filters as a way to bypass Instagram.
I have a feeling that this move is to keep user content within the Twitter ecosystem for Big Data purposes and out of Facebook’s. Funnily enough, 3 days after that story gets out Instagram announces that it is rolling out web-based profiles. And on the same day Facebook pushes out an iOS app update that improves messaging and sharing of multiple photos.
Facebook knew that photo sharing was important in its early days. It seemed to stumble with its mobile HTML5 strategy for a bit which seemed to give Instagram a leg up. But now that Facebook has re-written their apps in native code, launched their own camera app “Camera*” and acquired Instagram, it does not appear to be showing any signs of decreasing its focus on photos.