This Digitized Society

Path: Introducing Path 2, the Smart Journal

Is it just me or did the PATH team structure their entire blog post that introduces the new Path product like a Steve Jobs Keynote? Just look at these sections of the post.

This is where we talk about our product being a success over the past year.  We compliment our users for inspiring us. They have requested that we make their favorite product even better by adding functionality that we didn’t think of originally.

Over the last year, you have told us about the ways you’ve been recording and sharing your lives on Path — things like summer road trips and high school graduations, a baby’s first words, and hundreds of sunsets. You also used Path in ways we could have never imagined. You shared screenshots of songs playing on your iPod, photos of notes to friends and family, videos of the weather, pictures of menus, and more.

We’ve built a host of new features that make it easier to share even more on Path — your thoughts, the music you’re listening to, where you are, who you’re with, when you wake and when you sleep, and as always, your photos and videos.

Here is where we state what we are unveiling today.  It is everything re-done, simplified, its magical, and WE think YOU will love it too.

So today we are excited to present to you Path 2: the Smart Journal — a re-imagined, re-designed, and simplified Path. We think you’re going to love it as much as we do.

This is where we state that we had a great time improving this product and how excited we are for our users to be excited about the product. Oh and one last thing… it is available today.

We’ve had a lot of fun building Path 2, and we can’t wait for you to download it and explore. Path 2 is available today for your iPhone or iPod touch from the App Store